Google has tapped 21 top climate researchers to be fellows on the project, and they plan on mapping out a way to get accurate, scientifically sound information on climate to the masses.
SolveClimate News reports:
Climate change skeptics who have created a political megaphone in Washington may finally meet their match in the world's largest search engine ... "We are seeing very clearly with climate change that our policy choices are currently not grounded in knowledge and understanding," said Paul Higgins, a Google fellow and an associate policy director for the American Meteorological Society.
Details remain sparse about the workings of the effort, but it nonetheless appears to be a worthy attempt to calibrate scientists' messaging. The problem is, we've seen a number of such attempts ramp up with similar aims before, to little avail. The top voices in climate have long called for 'better messaging' from scientists - just read Joe Romm's Climate Progress on any given day - but such entreaties have thus far lead to little tangible benefit in the national discourse: Yet another poll is out showing that American's concern for climate is sinking lower and lower. Read the full report here.
Source: by Brian Merchant, Treehugger, Brooklyn, New York.
