Now, it was Sir Richard Bransonji (known for his unconventional business strategies) who first revealed to me that singing Madonna's Like A Virgin for six months was behind the successful launch of Virgin Atlantic in 1984. “The producer, Nile Rodgers, gave me an advance copy and within six months things literally took off," he said with his trademark flamboyance. I had gone to see Sir Richard at his Crawley office to get a few tips on how to sort out Vedanta's problems with the Indian government. As expected, he did not waste time in offering advice. “I'd say for starters you listen to this album I am giving you and then sing one particular song at least five times a day," he said as he handed me a copy of Let It Be by the Beatles. “The track you must concentrate on is the fourth one, I Me Mine. You will see...it will inspire you," he said as he showed me to the door. Read the full report here.
Source: by Ajith Pillai; Outlook India.
