Tourism Ministry Ad Showing African Tusker Earns Ramesh's Ire
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First published in Sanctuary Asia,
Vol. 30
No. 9,
September 2010
Ramesh shot off a letter to Tourism Minister Kumari Selja to register his protest against the "bloomer" in the advertisement released by Directorate of Advertising and Visual Publicity (DAVP), sources said.Ramesh in the letter said that a number of elephant experts had told him that the advertisement has an image of an African elephant on a stamp to be released today by the Tourism Ministry."I am sure that you will agree with me that such a bloomer could have been avoided," he added.As part of the Tourism Ministry's Incredible India! campaign, the advertisement has shown a string of stamps on endangered wildlife species such as peacock, rhino and tiger and tourist hotspots in the country with slogan "Biodiversity: our Greatest Treasure." Read the full report here.
Source: IBN Live, New Delhi.
